1 Day MasterClass – Serviced Accommodation Branding and Marketing Strategies

Attracting the right target customers need a well-designed brand with the right message through the right channels. Marketing strategies are key to the success of running a profitable property business.  Effective marketing communications will attract the right customer to your business, identify and meet the needs of your target market, and improve overall customer satisfaction. 

To run the marketing and branding of your accommodation business successfully, you need to have a deeper understanding of the principles of on how to engage with the customer from each different level within your business. With the right message through the correct chosen channels achieving this becomes easy. Many people miss understand how even with the right channel and effective message is what drives the revenue. 

After 25 years working in the marketing field, and running the SA business successfully in the past few years, we have developed a unique marketing system that enable you to achieve success by attracting the right customers. In this masterclass we will share with you our unique Spiderweb lead generation marketing model which will focus on designing your brand image therefore, communicating the right message and how to deliver value to your target audience. 

In this masterclass we will share examples and scripts to develop your marketing skills to ensure you achieve success for your property business. 

Date: Thursday 9^th June  2022, from 9:30am to 4:30pm

• Cost: early bird ticket £695 per person, (booked at least two weeks before the training)
• Cost £950 per person- normal ticket 

What you will learn: 

• The concept of spiderweb lead generation marketing model 
  • Different levels of branding 
  • How to design your own brand image with the customer in mind 
  • Design branding with business name for the company and property portfolio 
  • How to target and position your property brand in the local area 
  • The marketing communication strategy for attracting and engaging customers 
  • How to retain customers and encourage repeat bookings 
  • Different marking strategies for direct bookings 
  • Tips on how to convert customers to book direct 
  • Different social media and digital marketing strategies 
  • How to generate more leads for the accommodation business 
  • Using pricing as a marketing tool to generate more bookings 
  • Evaluate different booking values 
  • Retain customers with higher value and build relationships  

By mastering different marketing techniques, you will be able to utilise different effective tools to generate more leads, converting sales, increasing revenue and profitability. We will share our tips, advice, along with scripts on how you can convert direct bookings, close long-term booking on the phone and by emails. You will be able to combine various marketing channels to generate more leads, identify the higher value customers, understand their needs, look after them, so you can get repeat bookings and increase higher occupancy, generate more profit.   

 Who is this for 

• Property investors who want to scale up fast
• Experienced landlords who want to maximise their profit 
• Portfolio landlords who want to generate higher cashflow 
• HMO landlords who want to convert their portfolio to make more money 
• Property investors who want to scale up fast through SA
• Someone who wants to run a property business and unsure how to get started 
• R2R property investors who want to achieve financial freedom fast

How to join:

• You can call us on 01246 900001
• You can email us at info@smartinvestorsacademy.co.uk to ask for event booking form
• You can visit our website: www.smartinvestorsacademy.co.uk
• You can book it through Eventbrite or our website
• You can join our VIP programme and get this workshop free of charge.  
• You can book a strategy session to identify challenges to ask questions