The majority of serviced accommodation operators rely on online travel agencies such as booking.com and Airbnb to secure bookings for them. By doing so, they are tied to these channels and have to pay high sales commission costs of 15 – 18%. The delayed payouts received from these channels also impact your cash flow. This pillar offers marketing communication systems and provides bespoke scripts for you to negotiate directly with your clients. With confidence, you can close deals with less than half an hour of communication with your corporate clients, avoiding channel communication costs and building direct relationships.

To generate direct long-term bookings, commitment from serviced accommodation operators is essential. You will need to allocate time to understand your local market, learn about marketing, and build relationships with your corporate clients. This pillar offers you a comprehensive system covering properties, pricing strategies, managing availability, branding, marketing communication strategies, operations, and systems. This way, you can feel confident in building THE MONEYTREE system to achieve your goals, serving your customers, and attracting and retaining direct long-term bookings from your target customers over time.